PPC and Paid Advertising
Quicky bringing you traffic and leads to catalyze your success.
Ad campaign strategy
Knowing what your target audience are looking for and what your competitors do is an important first step in building your strategy.
Funnel and offer development
Beyond getting your landing pages in front of your target audience, they also need to convert those viewers into leads or customers.
Google ads management
Your Google ads will need to be regularly monitored by us to ensure they are performing as expected or tweaked until it does.
Facebook ads management
Many of your competitors likely use Facebook to engage with your target audience, so best you run Facebook ads to stay competitive.
Instagram ads management
Instagram is becoming a very popular business marketing platform where you can engage a younger audience.
Analytics and reporting
We send you regular reports and analytics to help you stay informed of how well your ad campaigns are performing.
Ready to take the leap?
Some decisions in life require a leap of faith. SiteCrafter Labs is here to help you along the way.
Submit campaign inquiry
Use our inquiry form to submit a request for a paid advertising campaign
Book a strategy call
If there is a fit, we will book a strategy call with you to plan your ad campaigns
Execute ad campaigns
Run your ad campaigns in complete confidence that SiteCrafter Labs has your best interest in mind.
Do you have some pending questions?
Here are some of the most common questions we've been asked before.
Let's get craftingWhy is the cost of my PPC increasing?
The most common reason for an increasing PPC value is high competition. Your competitors will be striving to craft and optimize the same keywords and PPC strategies as you which could result in the higher PPC costs.
How much should I budget for PPC?
The ideal cost will vary depending on your business, industry, and what your competitors are doing. Generally, we recommend a minimum of $300 per month in ad spend alone which amounts to almost $10 per day in average daily spend. At SiteCrafter Labs, we charge additional fees per platform and campaign that we run ads on.
How long should I run my ad campaigns?
We recommend running your ad campaigns for a minimum of 3 months to start getting some results. At SiteCrafter Labs, we use the first two months for initial tests and data collection. We then use that data to make tweaks and adjustments to improve your ad campaigns.
What is PPC?
PPC is an abbreviation for “Pay Per Click”. This simply means that when you run ad campaigns for your web pages on a search engine like Google, you will pay only when someone clicks on the link that you are promoting. You can set your budget for a month and you will pay up to that set value.
How is PPC different from SEO?
PPC is paid advertising which requires a regular budget and funding but it can bring you quick results (ex. more visitors to your website). SEO on the other hand requires an initial investment but does not require regular funding but it takes longer to see results. At SiteCrafter Labs, we use PPC on new websites especially to help increase the number of visitors to the website in the short term. As SEO comes into play over a few months or years, PPC budgeting can be reduced. Each website is unique and the strategy we use will vary depending on various factors.